The
students, who are currently studying International Tourism at the Preston based
University, carried out a number of case based projects including visitor
satisfaction surveys, health and safety audits and disability accessibility
throughout The Blackpool Tower Dungeon, Madame Tussauds Blackpool, SEA LIFE
Blackpool and the iconic Blackpool Tower.
The
students re-created a selection of visitor journeys throughout each attraction,
noting how easy or difficult it was to navigate around and how safe they felt. They
were then tasked with presenting their findings to their course tutors and members
of Merlin Entertainments Senior Management Team.
Head
of The Blackpool Cluster Iain Hawkins said;
“We
were delighted to welcome the students from UCLan into our attractions for their
annual visit. This forms part of a long-standing relationship with the
university to find the Tourism stars of the future!
“Their
fresh feedback is invaluable and not only enables us to make enhancements
within our attractions but also allows the students to see Tourism in action
here in Blackpool.”
UCLan’s
Dr Carley Sutton added:
“The
students were all extremely excited to be given the opportunity to work closely
with a leading attraction operator such as Merlin Entertainments and develop
new skills to assist with the rest of their course.
“They
benefit immensely from our annual visit to Blackpool as it gives them the
opportunity to enhance their career prospects and employability skills. And
where better to do that than here in the tourism capital of the North!”
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Student accommodation in Preston | Student accommodation close to UCLAN