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| Hill Top- National Trust |
Second year International Tourism Management students from UCLan engaged in a field trip at two major Tourism businesses in the Lake District National Park last Thursday. Two compelling, but very different case studies on sustainable visitor management were presented by our hosts.
Hill Top is one of the most popular tourist attractions in the UK, and presents unique conservation heritage issues given its size and fragility, balanced against the sheer number of visitors who visit every year. Students were able to learn from the management on a number of course-related ideas in the morning visit.
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| Langdale Hotel complex |
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| UCLan Second year Tourism students at the Brimstone Hotel, Langdale |
In the afternoon, there was a tour around the Langdale Estate. This followed on from a highly engaging guest lecture at UCLan for TL2120 students by manager Nick Lancaster two weeks ago. In the past decade, the Estate has transformed into a leading accommodation business, including the introduction of the
Brimstone Hotel and a new restaurant in addition to the redeveloped
Langdale Hotel and spa and the extensive timeshare complex. The principles of sustainable Tourism have been underpinned by an important focus on economic sustainability – which has provided an intriguing insight into the decisions tourism businesses make in the present day.
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| Nick Lancaster - Hotel Manager |
David Jarratt and Nick Davies from the School of Management organised the field trip.
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